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  • Apple Wallet
  • Google Wallet
  • Samsung Wallet

Your brand. In every customer's wallet.

Passdock turns loyalty cards, coupons, tickets, staff badges and even door keys into digital passes in Apple, Google and Samsung Wallet. Update them live and reach customers on their lock screen, with no app to download.

NEW The first certified NFC Access Control platform in the Middle East
Passes already in the wallets of their fans, guests and staff
What Passdock does

Mobile wallet marketing. No app.

A wallet pass is the digital version of a card or a ticket: a loyalty card, a coupon, an event ticket, a staff badge. It installs in one tap into the wallet already on the phone, and it stays there. Passdock is the platform to design them, hand them out and talk to the people who carry them.

  1. 01

    Design

    Pick a template and add your branding, images, offers, links and contact details. Passes support up to 35 languages.

  2. 02

    Distribute

    Customers add the pass from a QR code, a link on your site or socials, an email, an SMS or a tap on an NFC terminal.

  3. 03

    Engage

    Update the pass whenever you like, send unlimited notifications by time, place or campaign, and measure what works. Connect it to your CRM through our API.

CHANNEL

A direct marketing channel

Reach customers anytime, anywhere, straight on the lock screen, and track every interaction.

EXPERIENCE

Personal by design

Each pass carries your brand and the offers, updates and details that matter to that one customer.

LOYALTY

Customers who come back

Rewards, exclusive offers and points live inside the pass, and every visit teaches you more about what people like.

COSTS

Less paper, fewer SMS

No printed cards or tickets, less admin at check-in, and push messages that cost less than a text.

New · NFC Access Control

A Middle East first.

Passdock is the first and only digital pass platform in the Middle East certified by both Apple VAS and Google VAS for NFC Access Control, as a complete ecosystem.

A Passdock pass now opens doors too. Guests, residents and staff tap their iPhone, Android phone or watch to enter hotel rooms, pools, gyms, lobbies and car parks. The same pass that opens the door also carries news, offers and safety alerts.

  • Buildings
  • Villas
  • Hotels
  • Facilities
  • Parking
  • Vehicles
Business cases

Click. Connect. Engage.

Five passes our clients run today, from film festivals in Venice to theme parks and resorts in Abu Dhabi. Every one is branded, updates in real time and works offline.

Loyalty pass
Loyalty

Loyalty pass

  • Join without an app or a sign-up form
  • Personal rewards and offers
  • Points update after every visit
Discount pass
Discount

Discount pass

  • Redeem in store or online
  • Change or void offers any time
  • “Last chance” reminders and cross-selling
Events pass
Event

Events pass

  • Automatic registration and check-in
  • Messages before, during and after
  • Turns into a business card afterwards
Employee pass
Employee

Employee pass

  • Badge, door key and parking in one
  • Issue and revoke from one dashboard
  • No more printed ID cards
Access passNFC
Access

Access pass

  • One tap for lobby, gym, pool and parking
  • Replaces keys, fobs and cards
  • Certified NFC Access Control
Thursday 23 October
7:58
GEOCoffee Club

You're 50 m away. Your free drink is waiting at the counter.

TIMESummit 2026

Doors open at 9:30 in Hall 3. Your pass is your badge.

PUSHScan & Save

Last chance: 20% off ends Sunday.

Always connected

Your brand on the lock screen.

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Time based

Before, during and after

Schedule messages around stays, events and appointments.

Geo & iBeacon

Right place, right moment

Passes rise to the lock screen when people arrive nearby.

Push

No opt-in prompt

Unlimited updates per pass, with no permission request to get past.

Safety

Emergency alerts

Reach every guest, employee or resident immediately when it matters.

Hand out passes anywhere
QR codeWebsite linkSocial mediaEmailSMSNFC terminal tapReceiptsIn-store screensMobile app
Why not an app?

People don't download apps. They already have a wallet.

Apple Wallet comes pre-installed on every iPhone and can't be deleted. A pass lands there in seconds, and your message lands on the lock screen without asking permission first.

Branded mobile app

Customers who download it24%
Who then enable push notifications50%
Customers you can actually reach12%

Passdock wallet pass

Phones that support it, iOS and Android90%
Get notifications with no opt-in step90%
Customers you can actually reach80%
8×

more customer engagement than a branded app.

>80%of customers never delete their passes
4.13%of iOS app users are still active on day 30
1bn+Apple Wallet users worldwide

Sources: Passdock customer engagement comparison; app retention from Statista; Apple Wallet reach from Passdock market data.

Reduce costs

What are you spending on SMS?

Wallet passes replace paid text messages, printed tickets, plastic cards and app maintenance. Integration takes 2 to 3 days with the Passdock API, and every pass includes unlimited push notifications.

Yearly SMS bill at 2 messages a week AED 1,820,000 With Passdock, push messages to every pass are unlimited.

Estimate: customers × 104 SMS a year × AED 0.035 per SMS.

Contact

Get your brand into every customer's wallet.

Tell us what you want to put in your customers' pockets: a loyalty card, a ticket, a staff badge or the key to their home. Integration takes 2 to 3 days.

Email
sales@passdock.net
Demo platform
api.passdock.net
Book a demo

Write to us

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